Privacy Policy
E'Taara Living Last updated: 【july 2026】
. This policy explains what personal data we collect when you visit www.etaaraliving.in, how we use it, who we share it with, and the rights you have over it.
This policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDP Act").
By using our Website or placing an order, you consent to the practices described in this policy.
1. Information We Collect
Information you provide directly:
- Name, email address, phone number
- Billing and shipping address
- Order details and purchase history
- Communications with our team (email, WhatsApp, chat, reviews)
- Account details, if you create an account
Information collected automatically:
- Device and browser information, IP address, approximate location
- Pages visited, time spent, referral source
- Cookies and similar tracking technologies (see Section 6)
Payment information: We do not collect or store your card numbers, UPI PINs, or banking credentials. All payments are processed securely by our payment gateway partner(s), , who are PCI-DSS compliant and governed by their own privacy policies.
2. How We Use Your Information
We use your personal data to:
- Process, ship, and deliver your orders
- Send order confirmations, tracking updates, and delivery notifications (including via WhatsApp and SMS)
- Provide customer support and resolve claims (including reviewing unboxing videos you share for damage claims)
- Send marketing communications, offers, and updates — only where you have opted in; you can unsubscribe anytime
- Improve our Website, products, and shopping experience through analytics
- Run and measure advertising campaigns (see Section 5)
- Prevent fraud and comply with legal obligations
3. Legal Basis for Processing
We process your personal data on the basis of your consent, the necessity of fulfilling your order (performance of contract), our legitimate business interests (such as improving our services and preventing fraud), and compliance with applicable Indian law.
4. Who We Share Your Data With
We never sell your personal data. We share it only with:
- Logistics partners — to deliver your order (name, phone number, address)
- Payment gateways — to process payments securely
- Technology providers — our e-commerce platform (【Shopify】), email/WhatsApp communication tools, and customer support tools
- Analytics and advertising platforms — such as Google Analytics and Meta (Facebook/Instagram), in aggregated or pseudonymised form, to understand Website usage and run advertising
- Legal and regulatory authorities — where required by law, court order, or to protect our legal rights
All partners are bound by confidentiality and data protection obligations appropriate to their role.
5. Advertising & Analytics
We use tools such as Google Analytics, Meta Pixel, and similar technologies to understand how visitors use our Website and to show relevant advertisements on platforms like Instagram and Facebook. These tools may set cookies or collect device identifiers. You can control ad personalisation through your Google and Meta account settings, or limit cookies as described below.
6. Cookies
Cookies are small files stored on your device that help our Website function and improve your experience — remembering your cart, keeping you signed in, and measuring what content is useful. You can disable cookies through your browser settings, though some Website features (like checkout) may not work properly without them.
7. Data Security
We use reasonable security practices and procedures — including SSL encryption, access controls, and secure third-party infrastructure — to protect your personal data against unauthorised access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain your personal data only as long as necessary for the purposes described in this policy — including fulfilling orders, handling warranty or claim periods, maintaining accounting records as required under Indian law, and resolving disputes. Data no longer required is securely deleted or anonymised.
9. Your Rights
Under applicable Indian law, including the DPDP Act, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Erase your personal data, subject to legal retention requirements
- Withdraw consent for marketing or other consent-based processing at any time
- Grievance redressal through our Grievance Officer (below)
- Nominate another individual to exercise your rights in the event of death or incapacity
To exercise any of these rights, write to us at 【privacy@etaaraliving.com】 with your registered email or phone number. We will respond within the timelines prescribed under applicable law.
10. Children's Privacy
Our products are designed for children, but our Website and services are intended for use by adults — parents and guardians. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us personal data, contact us and we will delete it promptly.
11. Third-Party Links
Our Website and social media may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before sharing personal data with them.
12. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or the law. The updated version will be posted on this page with a revised "Last updated" date. Continued use of the Website after changes constitutes acceptance of the updated policy.
13. Contact us
In accordance with Indian law, the contact details of our Grievance Officer are:
Email: info@etaara.in
Address: A-246 surajmal vihar east delhi 110092
Hours: 【Mon–Sat, 10 AM – 6 PM IST】
We aim to acknowledge grievances within 24–48 hours and resolve them within the timelines prescribed under applicable law.